Helping HEIs produce work-ready graduates, equip future leaders, deliver student-centered education, and conduct high-impact research.
The Challenge
The Indian higher education sector has made great strides since independence, yet we still have far to go before taking our rightful place among global leaders.
The NEP 2020 set noble goals, but implementation remains incomplete.
The rapid development of artificial intelligence has already disrupted the education sector — and promises to make an even greater impact.
HEIs are caught between the conflicting demands of parents, students, faculty, employers, and the government.
At 10x Growth, we envision Indian higher education as the envy of the entire world.
Four Pillars
Inculcate the values and develop the leadership skills students will carry as they lead India's growth. Students in leading countries are given real opportunities to lead and are expected to conduct themselves with moral excellence.
Give students more than knowledge — give them the hard and soft skills to contribute professionally from their first day on the job. In world-class HEIs, school is like work: real-world issues, self-managed teams, professional-grade output.
Move beyond the centuries-old teacher-centered model. Students must stop being passive consumers of a teacher's knowledge. They must deal with real-world issues, work in self-managed teams, and produce professional-grade output.
Move beyond research that is never cited and probably never read. Where university research produces valuable breakthroughs, governments and companies invest billions. India must build that ecosystem.
How We Raise the Bar
Your institution will advance toward world-class to the extent your stakeholders are willing to embrace change. We support your change management and leadership in four ways.

Prof. David Wittenberg
Chief Innovation Officer at 10xGrowth
Your Lead Expert
David's career spans more than 50 years of management consulting, training, and executive coaching for Reliance Industries, Tata Sons, Aditya Birla, SAIL, Nestle, SAP, Cognizant, JCB, Mahindra, and Accenture.
Founded University 4.0 — faculty development programs for HEIs
Professor of Entrepreneurial Innovation at Atlas SkillTech University, Mumbai (2016–2025)
Guest lecturer at universities on three continents
Author of The Executive's Guide to Innovation
Holds two patents; has created four business solutions each generating $1M+
A Philosophy for Change
No one learns anything by listening to a lecture.
— Prof. David Wittenberg
What students do at the university should be like what professionals do at the office.
— Prof. David Wittenberg
We must stop graduating parrots and monkeys.
— Prof. David Wittenberg
The five advanced thinking skills we must teach and assess are critical thinking, design thinking, computational thinking, systems thinking, and strategic thinking.
— Prof. David Wittenberg
If 40% correct is not acceptable in manufacturing, then 40% should not be a passing mark in academia.
— Prof. David Wittenberg
Your parents never write exams at work. If the only skill you demonstrate at the university is clearing exams, then you are not ready for work.
— Prof. David Wittenberg
How Can We Serve You?
Reach out to Prof. David Wittenberg directly to explore how we can partner with your HEI to raise the bar on every dimension.
50+ years
of consulting & coaching
3 continents
of guest lecturing
HEI specialist
University 4.0 founder